6th November, Halle Freyssienet, Paris

Nina and the Knifedge team provided a spectacle of multi-dimensional projection integrated with live action and spatial surround sound to introduce Wella’s four new trends for 2011 at the ITVA in Paris, an event organized and produced by Jack Morton Worldwide.

Working with Kim Gavin (Choreography), Richard Knight (Lighting), David Brown (Sound), David Hearn (Composer), Adam Doherty and Charlotte Duffin (Producers) and with James Cooksey deftly programming and operating Catalyst, audiences were treated to a conceptual display of the essence of the four key looks for the coming year preceding the catwalk shows showcasing the looks.

Wella ITVA – Trend Shows Visuals from Knifedge on Vimeo.

November 6th, Halle Freyssinet, Paris.

Later that day, the show continued with the Young Talent and Colour competitions, for which the Knifedge team provided audio-reactive visuals and bold flag sequences for the competing countries.

Wella ITVA – Young Talent and Colour Competitions Visuals from Knifedge on Vimeo.

November 6th, Halle Freyssinet, Paris.

Projection introductions and flag sequences provided for the ITVA competitions.

Projection – Knifedge and Kurst